{"id":22967,"date":"2023-12-20T14:17:55","date_gmt":"2023-12-20T13:17:55","guid":{"rendered":"https:\/\/www.web-systems.pl\/czym-sa-dane-strukturyzowane-i-jak-ich-uzywac-na-stronach-www\/"},"modified":"2026-09-02T12:12:00","modified_gmt":"2026-09-02T11:12:00","slug":"what-are-structured-data-and-how-to-use-them-on-websites","status":"publish","type":"post","link":"https:\/\/www.web-systems.pl\/en\/what-are-structured-data-and-how-to-use-them-on-websites\/","title":{"rendered":"What Are Structured Data and How to Use Them on Websites"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22967\" class=\"elementor elementor-22967 elementor-20306\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-083567d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"083567d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a565f3d\" data-id=\"a565f3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6f606d mb-0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c6f606d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Structured data is a technique to inform search engines about the content of a website in an organized and specified way, which allows for better organization and matching of search results.<\/p><p>Schema.org and their definitions of elements, which can be described, are the most commonly used method. With their schemas, one can describe both physical objects such as products, people, or places, as well as intangible objects like organizations, concerts, or recipes. The schemas are precisely described on the <a href=\"https:\/\/schema.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/schema.org<\/a> website, where it is clearly defined which elements are required and which are optional.<\/p><p>Schema.org is a collaboration between the largest search engines: <strong>Google<\/strong>, <strong>Microsoft<\/strong>, <strong>Yahoo<\/strong>, and <strong>Yandex<\/strong>. Therefore, one can be sure that schema.org is supported by these four search engines.<\/p><p>Benefits of implementing these schemas?<br \/>By using one of the Schema.org schemas, search engines can fully understand the key elements of the schema. For example, if a concert is described on a page, it is precisely defined where, when, and who is performing.<\/p><p>Thanks to this, search engines can extract important information to their search results and highlight the most important information.<\/p><p>Such results in search engines are called \u201cRich Snippets\u201d &#8211; in Poland, they are often referred to as \u201cStructured Data\u201d or \u201cMicrodata\u201d.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.web-systems.pl\/en\/what-are-structured-data-and-how-to-use-them-on-websites\/#How_to_get_these_%E2%80%9CRich_Snippets%E2%80%9D\" >How to get these \u201cRich Snippets\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.web-systems.pl\/en\/what-are-structured-data-and-how-to-use-them-on-websites\/#What_do_Structured_Data_do\" >What do Structured Data do?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_to_get_these_%E2%80%9CRich_Snippets%E2%80%9D\"><\/span>How to get these \u201cRich Snippets\u201d?<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Schema.org offers three ways to implement Rich Snippets:<\/p><ul><li>Microdata<\/li><li>RDFa<\/li><li>JSON-LD<\/li><li>JSON-LD is a JSON format specifically created for defining structured data on a website.<\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-20308 size-full\" src=\"https:\/\/www.web-systems.pl\/wp-content\/uploads\/2023\/12\/schema-formats.webp\" alt=\"\" width=\"763\" height=\"299\" srcset=\"https:\/\/www.web-systems.pl\/wp-content\/uploads\/2023\/12\/schema-formats.webp 763w, https:\/\/www.web-systems.pl\/wp-content\/uploads\/2023\/12\/schema-formats-300x118.webp 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/p><h3><span class=\"ez-toc-section\" id=\"What_do_Structured_Data_do\"><\/span>What do Structured Data do?<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The most common application of structured data is the \u201cbreadcrumb trail\u201d, which shows search engines where a given page is located in the website&#8217;s structure.<\/p><p>For an online store, the most important schema is the one that allows you to define products.<\/p><p>A full description of a product can be found at <a href=\"https:\/\/schema.org\/Product\" target=\"_blank\" rel=\"noopener\">https:\/\/schema.org\/Product<\/a>.<\/p><p>The product image displayed in the search results on mobile devices is not Rich Snippets. It is a product photo, but Google finds the photo on the site and decides to display it in the results on mobile devices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":20307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[822],"tags":[91,92,95,96,94,93],"class_list":["post-22967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-sem-en","tag-blogger","tag-blogs","tag-business-growth","tag-contents","tag-planning","tag-writing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/posts\/22967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/comments?post=22967"}],"version-history":[{"count":12,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/posts\/22967\/revisions"}],"predecessor-version":[{"id":29600,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/posts\/22967\/revisions\/29600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/media\/20307"}],"wp:attachment":[{"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/media?parent=22967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/categories?post=22967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/tags?post=22967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}