{"id":29565,"date":"2020-01-17T12:54:00","date_gmt":"2020-01-17T11:54:00","guid":{"rendered":"https:\/\/www.web-systems.pl\/why-seo-for-online-stores-is-crucial-in-e-commerce\/"},"modified":"2020-01-17T12:54:00","modified_gmt":"2020-01-17T11:54:00","slug":"why-seo-for-online-stores-is-crucial-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/","title":{"rendered":"Why SEO for Online Stores Is Crucial in E-commerce"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/#The_e-commerce_market_in_2020\" >The e-commerce market in 2020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/#1_The_basics_of_SEO_for_online_stores\" >1. The basics of SEO for online stores<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/#Technical_optimization_of_the_store\" >Technical optimization of the store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/#Content_optimization\" >Content optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/#Site_structure\" >Site structure<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/#2_SEO_strategies_for_online_stores\" >2. SEO strategies for online stores<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/#Content_marketing\" >Content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/#Link_building\" >Link building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/#Optimization_for_local_search\" >Optimization for local search<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/#3_SEO_audit_why_it_is_essential\" >3. SEO audit: why it is essential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/#4_Tools_for_analyzing_and_monitoring_results\" >4. Tools for analyzing and monitoring results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/#5_Case_study_effective_SEO_for_a_clothing_store\" >5. Case study: effective SEO for a clothing store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.web-systems.pl\/en\/why-seo-for-online-stores-is-crucial-in-e-commerce\/#6_Summary\" >6. Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_e-commerce_market_in_2020\"><\/span>The e-commerce market in 2020<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These days, with the e-commerce market being fiercely competitive, SEO for online stores has become one of the most important tools for attracting customers and increasing sales. According to research, more than 70% of users start their product searches in search engines such as Google. If your store is not on the first page of the search results, there is a strong chance that potential customers will pick your competition instead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO for online stores is not only about greater visibility in Google. It is also about <strong>building trust<\/strong> among customers, who tend to choose the sites that hold the top positions. On top of that, a well optimized online store means a better user experience, which translates into higher conversion rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article you will learn how to run effective SEO for your online store, what steps to take to increase its visibility in search engines, and why it pays to invest in professional SEO services. We will also share practical tips that will help you achieve better results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_The_basics_of_SEO_for_online_stores\"><\/span>1. <strong>The basics of SEO for online stores<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO for online stores differs somewhat from traditional SEO because of the specifics of the e-commerce sector. Online stores have to compete not only for user attention, but also for <strong>high positions in the search results for thousands of products<\/strong>. Here are the key elements to pay attention to:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technical_optimization_of_the_store\"><\/span><strong>Technical optimization of the store<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Page load speed<\/strong>: Online stores that load slowly lose customers. According to Google, pages should load within <strong>2 to 3 seconds<\/strong>. Tools such as Google PageSpeed Insights will help you identify performance problems.<\/li>\n\n\n\n<li><strong>Responsiveness<\/strong>: Most users browse online stores on mobile devices. Make sure your store is fully responsive and works correctly on smartphones and tablets.<\/li>\n\n\n\n<li><strong>Security<\/strong>: An SSL certificate is the absolute minimum. Stores without HTTPS are flagged as unsafe, which discourages customers from buying.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_optimization\"><\/span><strong>Content optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unique product descriptions<\/strong>: Avoid copying descriptions from manufacturers. Write your own, unique content that is search engine friendly and engaging for customers.<\/li>\n\n\n\n<li><strong>Keywords<\/strong>: Choose the right key phrases for every category and product. Remember to use them naturally, both in the descriptions and in the metadata.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Site_structure\"><\/span><strong>Site structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Friendly URLs<\/strong>: Avoid long, complicated URLs. They should be short, readable, and contain keywords.<\/li>\n\n\n\n<li><strong>Categories and tags<\/strong>: Build a logical structure of categories and subcategories to make navigation easier for users and for search engine crawlers alike.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_SEO_strategies_for_online_stores\"><\/span>2. <strong>SEO strategies for online stores<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO for online stores calls for a comprehensive approach. Here are a few proven strategies that will help you achieve better results:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_marketing\"><\/span><strong>Content marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Creating valuable content such as <strong>blogs<\/strong>, <strong>guides<\/strong>, or <strong>product reviews<\/strong> is an excellent way to attract new customers. Good content not only brings in organic traffic, it also builds trust and positions you as an expert in your field.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_building\"><\/span><strong>Link building<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Earning links from reputable websites is one of the most effective ways to improve your search rankings. Work with influencers, publish guest posts on blogs, or use industry directories.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimization_for_local_search\"><\/span><strong>Optimization for local search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If you run a store that delivers to specific regions, it is worth investing in <strong>local SEO<\/strong>. Register your store in Google Business Profile and keep an eye on positive customer reviews.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_SEO_audit_why_it_is_essential\"><\/span><strong>3. SEO audit: why it is essential<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Before you start any SEO work, it is worth running an SEO audit. It is a process that lets you identify technical errors, weak spots, and areas that need improvement. Here is what to look at during an audit:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Indexing errors<\/strong>: Check that all pages are indexed correctly by Google.<\/li>\n\n\n\n<li><strong>Duplicate content<\/strong>: Avoid repeating product descriptions, which can hurt your rankings.<\/li>\n\n\n\n<li><strong>404 errors<\/strong>: Remove or redirect pages that no longer work.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can run an SEO audit yourself using tools such as <strong>Screaming Frog<\/strong> or <strong>Ahrefs<\/strong>, or hand it over to professionals. You can read more about SEO audits <a href=\"https:\/\/www.web-systems.pl\/en\/seo-audits\/\">on our SEO audits page<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tools_for_analyzing_and_monitoring_results\"><\/span>4. <strong>Tools for analyzing and monitoring results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To run effective SEO for an online store, it pays to use tools that help you monitor results and make the necessary corrections. Here are a few recommended options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong>: Lets you track site traffic, analyze user behavior, and measure conversion rates.<\/li>\n\n\n\n<li><strong>Google Search Console<\/strong>: An essential tool for monitoring search positions, spotting indexing errors, and analyzing organic traffic.<\/li>\n\n\n\n<li><strong>Ahrefs<\/strong>: Ideal for competitor analysis, tracking inbound links, and keyword research.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Case_study_effective_SEO_for_a_clothing_store\"><\/span>5. <strong>Case study: effective SEO for a clothing store<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A real life example: a clothing store that increased its organic traffic by <strong>150%<\/strong> within 6 months after adopting a comprehensive SEO strategy. The key actions included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technical optimization<\/strong>: Better page load speed and responsiveness.<\/li>\n\n\n\n<li><strong>Creating unique content<\/strong>: Launching a blog with fashion advice along with unique product descriptions.<\/li>\n\n\n\n<li><strong>Link building<\/strong>: Working with influencers and publishing guest posts on industry blogs.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Summary\"><\/span>6. <strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO for online stores is a process that takes time, knowledge, and consistency. The benefits it brings, however, are invaluable, from more organic traffic to higher conversion rates. If you want your store to hold the top positions in search engines, it is worth investing in professional SEO services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have questions or need help with SEO for your store? <a href=\"https:\/\/www.web-systems.pl\/en\/contact\/\">Contact us<\/a> today and book a consultation! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The e-commerce market in 2020 These days, with the e-commerce market being fiercely competitive, SEO for online stores has become one of the most important tools for attracting customers and increasing sales. According to research, more than 70% of users start their product searches in search engines such as Google. If your store is not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[812,822,806],"tags":[1987,1971,1979,1989],"class_list":["post-29565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en","category-seo-sem-en","category-web-development-en","tag-e-commerce-seo-en","tag-online-store-optimization","tag-online-store-seo","tag-seo-strategies"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/posts\/29565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/comments?post=29565"}],"version-history":[{"count":0,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/posts\/29565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/media\/25806"}],"wp:attachment":[{"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/media?parent=29565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/categories?post=29565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/tags?post=29565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}