{"id":29593,"date":"2014-04-23T06:04:52","date_gmt":"2014-04-23T06:04:52","guid":{"rendered":"https:\/\/www.web-systems.pl\/6-steps-to-improve-domain-quality\/"},"modified":"2026-10-15T23:59:30","modified_gmt":"2026-10-15T22:59:30","slug":"6-steps-to-improve-domain-quality","status":"publish","type":"post","link":"https:\/\/www.web-systems.pl\/en\/6-steps-to-improve-domain-quality\/","title":{"rendered":"6 steps to improve your domain authority"},"content":{"rendered":"<p>Domain authority is a score that shows how well a website is likely to rank in search results. Sites with a high score rank well because their quality is high. As a small business owner, you need to look after your domain authority and its <a href=\"https:\/\/www.web-systems.pl\/en\/why-it-pays-to-optimize-your-website-for-search\/\">search engine optimisation<\/a> (SEO). If you have never heard of it, don&#8217;t worry. I will explain the topic so you feel more confident, and once you go through the six steps I suggest, you will fully understand how this approach works.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.web-systems.pl\/en\/6-steps-to-improve-domain-quality\/#What_is_domain_authority\" >What is domain authority?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.web-systems.pl\/en\/6-steps-to-improve-domain-quality\/#What_is_a_good_domain_score\" >What is a good domain score?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.web-systems.pl\/en\/6-steps-to-improve-domain-quality\/#How_to_improve_it\" >How to improve it?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_domain_authority\"><\/span>What is domain authority?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the popular ways to measure domain authority is the metric developed by <a href=\"https:\/\/moz.com\/\" rel=\"nofollow noopener\" target=\"_blank\">MOZ<\/a>, which predicts how a domain or page will rank in search engines. The scale runs from 0 to 100 - the higher the score, the better your business usually ranks.<\/p>\n<p>How do you check domain authority? The best way is <a href=\"https:\/\/moz.com\/link-explorer\" rel=\"nofollow noopener\" target=\"_blank\">Open Site Explorer<\/a>, the MOZ search tool. Keep in mind that using all MOZ features requires a paid plan, but every serious SEO company has a subscription there to research and analyse client website data properly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_good_domain_score\"><\/span>What is a good domain score?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best score is 100. However, it is very hard to reach, and in practice only sites like Facebook or Google have it.<\/p>\n<p>If your site scores 10, aim for 20. With a score above 50, you can aim for 70 or 80. Striving for excellence matters a lot. It is important to publish <a href=\"https:\/\/www.web-systems.pl\/en\/seo-copywriting\/\">high-quality content<\/a> and build visitor engagement, meaning popular comments, likes and shares. High-quality content is the best way to achieve this. Improving domain authority is a long process. Don&#8217;t take shortcuts on the way, because in the long run they can seriously hurt you. Remember that Wikipedia did not become a well-known brand overnight.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_improve_it\"><\/span>How to improve it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Improve your on-site SEO, and if you don&#8217;t know much about optimisation, <a href=\"https:\/\/www.web-systems.pl\/en\/contact\/\">leave it to the professionals<\/a>.<\/li>\n<li>Create high-quality website content. Think outside the box and be original.<\/li>\n<li>Try to earn natural links to your website that will attract internet users.<\/li>\n<li>Make sure you build your reach. Creating high-quality content improves your chances of getting links, but you shouldn&#8217;t stop there. Use social networks such as Facebook or Twitter. Strengthen your social media presence, because social signals play an important role in promoting a domain or brand.<\/li>\n<li>Avoid low-quality SEO services, such as the still popular \u201cSEO for 10 zloty\u201d. In the long run you will have to fix it anyway and pay extra costs.<\/li>\n<li>Remember that there are no shortcuts and you cannot make a domain very popular overnight. Growth takes time.<\/li>\n<\/ol>\n<p>We hope this article helps you understand how to improve your domain authority and build a strong brand online. If you have any questions, contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Domain authority is a score that shows how well a website is likely to rank in search results. Sites with a high score rank well because their quality is high. As a small business owner, you need to look after your domain authority and its search engine optimisation (SEO). If you have never heard of [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":21293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[822],"tags":[1963,96,2068,2046,1065,1451,1246],"class_list":["post-29593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-sem-en","tag-content-en","tag-contents","tag-metric","tag-moz-en","tag-optimization","tag-search-engine-optimization","tag-seo-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/posts\/29593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/comments?post=29593"}],"version-history":[{"count":0,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/posts\/29593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/media\/21293"}],"wp:attachment":[{"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/media?parent=29593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/categories?post=29593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.web-systems.pl\/en\/wp-json\/wp\/v2\/tags?post=29593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}