AdWords Campaigns: Why is it Worth Investing in Them?

Wide reach, fast results, transparency, flexibility, full measurability.

About 98% of users in Poland use the Google search engine, which is also the default search engine for popular web browsers. By utilizing the potential of Google AdWords, you can display ads above the first organic search results and instantly gain traffic and new Customers.

AdWords is an advertising medium created by Google with the highest reach in the world, which changes and evolves. At Web Systems, we manage AdWords accounts for small and medium-sized businesses. If you don’t have extensive experience in using AdWords, you stand no chance of winning against more experienced AdWords users. Why isn’t it simple? Theoretically, you just need to select keywords, place them in a campaign, create ads, set bids and budgets. In practice, there are many more factors that affect the effectiveness of AdWords campaigns.

AdWords advertising can appear in various forms: as text ads in search results and on partner sites, graphic product ads, graphic ads on partner sites, video on YouTube, and mobile ads in applications. Product and service ads can be precisely targeted and displayed at any time and place, which means there are many ways to reach potential customers.

One of the biggest advantages of AdWords is its accuracy. Ads can be created to precisely reach a specific audience, targeting them according to gender, age, and other criteria, defining the message and timing of the ads, locations, and devices on which they will be displayed.

Many beginner advertisers consider managing their Google AdWords campaigns on their own. Campaign management may seem simple at first, and the Internet is full of publications on the subject, but in practice, it is not so easy. Very often, it turns out that campaigns conducted independently by inexperienced people not only fail to bring the expected results but also generate losses.

What do they say about us?

Author Image

Jason McNeil

Krzysztof & has his team have absolutely top-notch services. They're seasoned professionals with a broad expanse of different web development skills, could not recommend them enough!
Author Image

Daniel Korhonen

For over a decade, I have been outsourcing IT services, but working with Krzystof Balicki and his team at has been a great experience. From our first encounter in the freelance community, Krzystof has consistently impressed with his rapid response times and swift project delivery. Krzystof is not only highly skilled but also brings a sense of humor and a remarkable ability to communicate effectively, making every project enjoyable. He is a reliable partner who earns immense respect for his professionalism and dedication. I am deeply thankful for all the support and solutions provided by Krzystof and his team. They are indeed a rare find in the IT sector, and I enthusiastically recommend their services to anyone looking for top-notch IT expertise. 5 stars from Sweden.
Author Image

Daniel Tael

Working with Web Systems was pure pleasure for us. Their team demonstrated not only vast knowledge and experience in website design but also flexibility and commitment to achieving our goals. Thanks to them, our websites not only looked great but also generated increased traffic and conversions. We recommended Web Systems to anyone looking for a partner in e-commerce collaboration.
Author Image

Ben Bodude

Our collaboration with Web Systems is a true pleasure. The Web Systems team managed to create not only an aesthetic website for us but also a functional and responsive one, which is crucial for our industry. Their professionalism and commitment made us feel confident at every stage of the project. Additionally, after the website implementation, we received technical support that exceeded our expectations. We recommend Web Systems to anyone looking for a partner to achieve their online goals.
Author Image

Mike Weiss

As the CEO of Client Engagement Academy, I highly recommend Web Systems and their exceptional CEO, Krzysztof, for their outstanding software solutions. Our companies have been working together for over three years, and we plan to continue this partnership indefinitely, with Web Systems as our trusted technology partner. Krzysztof is a gem of a guy, and our conversations often extend beyond business to encompass kids, life, and our shared appreciation for scotch. This personal connection enhances our professional relationship, as Krzysztof truly cares about his clients' success. Web Systems excels at upgrading existing systems, creating stable and reliable solutions that stand the test of time. Their transparent, collaborative approach fosters trust and partnership, leaving a lasting impression and inspiring confidence in their ability to deliver outstanding results. Mike Weiss, CEO of Client Engagement Academy