AdWords Campaigns: Why is it Worth Investing in Them?

About 98% of users in Poland use the Google search engine, which is also the default search engine for popular web browsers. By utilizing the potential of Google AdWords, you can display ads above the first organic search results and instantly gain traffic and new Customers.

AdWords is an advertising medium created by Google with the highest reach in the world, which changes and evolves. At Web Systems, we manage AdWords accounts for small and medium-sized businesses. If you don’t have extensive experience in using AdWords, you stand no chance of winning against more experienced AdWords users. Why isn’t it simple? Theoretically, you just need to select keywords, place them in a campaign, create ads, set bids and budgets. In practice, there are many more factors that affect the effectiveness of AdWords campaigns.

AdWords advertising can appear in various forms: as text ads in search results and on partner sites, graphic product ads, graphic ads on partner sites, video on YouTube, and mobile ads in applications. Product and service ads can be precisely targeted and displayed at any time and place, which means there are many ways to reach potential customers.

One of the biggest advantages of AdWords is its accuracy. Ads can be created to precisely reach a specific audience, targeting them according to gender, age, and other criteria, defining the message and timing of the ads, locations, and devices on which they will be displayed.

Many beginner advertisers consider managing their Google AdWords campaigns on their own. Campaign management may seem simple at first, and the Internet is full of publications on the subject, but in practice, it is not so easy. Very often, it turns out that campaigns conducted independently by inexperienced people not only fail to bring the expected results but also generate losses.