Website audits

Algorithms are used for the study, which must be updated frequently as newer versions are constantly appearing.
The analysis of the website makes it possible to detect errors that prevent proper indexing in search engines and to describe the elements that must be improved.

After the audit, a professional company writes down the audit findings and suggestions for solving the problems. It also draws up guidelines as to what changes should be made. Sometimes this involves changes to the html code, linking or template layout. Sometimes new solutions are also formulated.

The scope of the audit is usually described in the contract concluded with the interactive or seo agency, and usually includes meta tags, website structure, internal linking, url construction, time required to load the page. Sometimes it also examines whether the site is accessible on mobile devices, i.e. for example mobile phones, tablets, ipads, evaluates the construction of new landing pages, evaluates additional features on the site. The profile and quality of inbound links are also checked. The audit is often a free service, offered as a supplement to the SEO contract.

A seo audit, however, primarily focuses on irregularities that prevent a website from achieving high rankings. The analysis pinpoints the reason for this, and enables solutions to be proposed. A seo audit is worth conducting on a regular basis, as it allows you to bring your website up to the latest standards and increase the number of visits to your site. In commercial companies, more frequent visits to the seo site can make the sales of products increase, the company obtains more customers, the image of a professional company, which knows modern tools, is built. Thus, the company's prestige will certainly increase. There can only be one conclusion: a professional seo audit is worthwhile and should be carried out regularly, never by yourself, but outsourced to a professional company.