XML sitemap: what to put in it and how to submit it to Google
An XML sitemap is simply a file listing the URLs you want to show Google. Only canonical, working pages go into it. Then you submit
Category: Guides
How to vet a software contractor before signing a contract
Choosing a software contractor is not like buying a product off the shelf. You are buying a promise of work that will take months, and
Google Ads for a small business: your first campaign step by step
Google Ads for a small business is best started with one Search campaign, one goal and one service. Add conversion tracking and a list of
How to speed up WordPress and improve your PageSpeed score
Speeding up WordPress for Google PageSpeed Insights means fixing what slows down real users, not chasing the score itself. Site speed is no longer a
Moving WordPress to a New Host Without Downtime
You can move WordPress to a new host without any interruption in service. There is one condition: the old server keeps serving the site until
Website brief: what to prepare before asking for a quote
A website brief is a short document in which you describe the goal of the site, its scope, features, content, deadline and budget. The point
SPF, DKIM and DMARC: how to set up email for your company domain
SPF, DKIM and DMARC are three TXT records in a domain’s DNS. Their job is simple: to confirm to recipients’ servers that a message really
Matomo instead of Google Analytics: when self-hosting makes sense
Your own analytics, for example Matomo instead of Google Analytics, makes more sense when a company has to control its data, meet GDPR requirements and
Hacked WordPress: the first two hours and what to do next
Typical scenario: the site redirects to some casino, but only from Google, because typing the address in shows everything as normal. Hacked WordPress rarely looks