Google Tag Manager: how to organize the tracking codes on your website
Google Tag Manager gathers pixels and scripts in one container. And suddenly you can see everything: what runs on the site, what is duplicated and
Category: Online Marketing
SaaS marketing: how to win organic traffic in the Polish market
In SaaS, you win organic traffic with pages written for the problems and integrations that customers search for in Polish. And every one of those
Google Ads for a small business: your first campaign step by step
Google Ads for a small business is best started with one Search campaign, one goal and one service. Add conversion tracking and a list of
Consent Mode v2: how to connect a cookie banner to Google tags
Consent Mode v2 is a mechanism that passes the user’s decision from the cookie banner to Google tags. The tags adjust their behavior to match
Email marketing in 2026: why it still dominates and how to use it
Email marketing is still one of the most effective channels, despite regular announcements of its end. In 2026 the number of email users worldwide is
Analytics without Google: what a self-hosted Matomo delivers
We increasingly get inquiries phrased bluntly: we want a self-hosted Matomo instead of Google Analytics, we just are not entirely sure what that means for
Delivery date before Mother’s Day: how to show it in your online store
The best way to show a delivery date in an online store is as a specific arrival date. Put it on the product page, in
Landing page for Google Ads: how to build it
A Google Ads landing page is a separate page built for one ad group. One offer, one action and no sending traffic to the homepage.
Open Graph tags: how to set a social media link preview
What a shared link looks like is decided by the Open Graph tags in the <head> section of the page. No tags? Then Facebook, LinkedIn