AI Crawlers on a Company Website: GPTBot, OAI-SearchBot and robots.txt
“AI crawlers” are really several different bots. The robots.txt file lets you decide separately whether your site’s content can be used to train models and
Category: SEO & SEM
PrestaShop and AI Search Engines: llms.txt and Lightweight Images
Most of what gets a PrestaShop store ready for AI search engines is the same work that helps regular SEO: fast product pages and a
404 page: how to design an error that won’t lose the customer
A good 404 page returns the correct HTTP 404 code and immediately shows the customer a way forward. The visit does not end there. If
SaaS marketing: how to win organic traffic in the Polish market
In SaaS, you win organic traffic with pages written for the problems and integrations that customers search for in Polish. And every one of those
XML sitemap: what to put in it and how to submit it to Google
An XML sitemap is simply a file listing the URLs you want to show Google. Only canonical, working pages go into it. Then you submit
Google Search Console: Which Reports to Check Every Month
Each month you only need to check five places in Google Search Console: the Performance report, the Pages report, Sitemaps, Core Web Vitals with HTTPS,
Google Ads for a small business: your first campaign step by step
Google Ads for a small business is best started with one Search campaign, one goal and one service. Add conversion tracking and a list of
Website redesign without losing Google traffic: a redirect plan
A website redesign without losing traffic comes down to three things. You list all the old URLs, assign each one a new equivalent, and on
A seasonal back-to-school page in an online store
A seasonal page in an online store should be a single page. And it should work at the same address year after year. You do