Google Tag Manager: how to organize the tracking codes on your website
Google Tag Manager gathers pixels and scripts in one container. And suddenly you can see everything: what runs on the site, what is duplicated and
Category: Tools
Google Search Console: Which Reports to Check Every Month
Each month you only need to check five places in Google Search Console: the Performance report, the Pages report, Sitemaps, Core Web Vitals with HTTPS,
Matomo instead of Google Analytics: when self-hosting makes sense
Your own analytics, for example Matomo instead of Google Analytics, makes more sense when a company has to control its data, meet GDPR requirements and
Website monitoring during the holiday season: who will spot an outage
An outage during the holidays should be spotted by an automated tool, not by a customer. And that tool should notify a specific person who
GitHub Actions vs Jenkins: which CI/CD platform fits your project
GitHub Actions wins on simplicity and a fast start, Jenkins on flexibility and control over the infrastructure. On forums such as Reddit or in reviews
Analytics without Google: what a self-hosted Matomo delivers
We increasingly get inquiries phrased bluntly: we want a self-hosted Matomo instead of Google Analytics, we just are not entirely sure what that means for
When BaseLinker integration stops being enough
A BaseLinker integration stops being enough when every change in the process needs another rule, another exception and another person who remembers why it was
AI apps for companies in 2026: categories, choice and rollout
The best AI apps for a company fall into a few categories: text and knowledge, research, graphics, productivity and programming. They are chosen for a
Openclaw.ai - how a real AI agent differs from an ordinary assistant
An openclaw.ai AI agent differs from an ordinary assistant because it works autonomously: it checks tasks on its own, remembers context and carries out operations