Using social commerce in the new retail era
Social commerce combines online shopping with social media, so a customer can buy a product without leaving the platform where they found it. However, as
Category: Online Marketing
New Gmail sender requirements: what to change in your newsletter
Since February 2024, the new Gmail sender requirements have covered three areas: authenticated email, one-click unsubscribe and a low rate of spam complaints. That is
End of third-party cookies in Chrome: what it means for business
Chrome has started restricting third-party cookies by default. Sounds scary? Relax, neither your website nor your store will fall over because of it. The only
Building an online store - how to start your e-commerce journey
To start an online store, define your target group and offer, choose a store platform, design a convenient shopping path and make payments secure. On
How to design an effective sales funnel on your website
An effective sales funnel on your website leads the visitor from the first contact all the way to the purchase. Without a properly designed sales
GDPR challenges: professional customer service and campaigns
GDPR decides how customer service teams and marketing campaigns may collect, store and use customer data, so companies have to adapt both their procedures and
Causes of a High Bounce Rate and How to Reduce It
A high bounce rate means that many visitors leave your website without doing anything: they do not click, do not scroll to your offer and
Marketing consents and newsletters: a new look at data privacy
A privacy policy describes the general rules for processing personal data, while a marketing consent is a separate statement that the user wants to receive
Transform Your WooCommerce Store: Proven Sales Growth Strategies
Sales in a WooCommerce store grow when pages load fast, navigation is intuitive, offers are personalized and the purchase path has no friction. Below you