Google Tag Manager: how to organize the tracking codes on your website
Google Tag Manager gathers pixels and scripts in one container. And suddenly you can see everything: what runs on the site, what is duplicated and
Tag: analytics
Matomo instead of Google Analytics: when self-hosting makes sense
Your own analytics, for example Matomo instead of Google Analytics, makes more sense when a company has to control its data, meet GDPR requirements and
Analytics without Google: what a self-hosted Matomo delivers
We increasingly get inquiries phrased bluntly: we want a self-hosted Matomo instead of Google Analytics, we just are not entirely sure what that means for
End of third-party cookies in Chrome: what it means for business
Chrome has started restricting third-party cookies by default. Sounds scary? Relax, neither your website nor your store will fall over because of it. The only
Causes of a High Bounce Rate and How to Reduce It
Bounce rate is a metric that shows how often visitors leave your website without going to another page or taking any action. For website and
Analytics tools for online stores: the key to success
Analytics tools for online stores show where visitors come from, what they do in the store and why they leave the cart. Below we describe