AI implementation in your company: how to go from idea to a working tool
AI implementation in a company starts with one business process. It does not start with choosing a model or a tool. A well-run project has
Tag: how-to
Google Tag Manager: how to organize the tracking codes on your website
Google Tag Manager gathers pixels and scripts in one container. And suddenly you can see everything: what runs on the site, what is duplicated and
XML sitemap: what to put in it and how to submit it to Google
An XML sitemap is simply a file listing the URLs you want to show Google. Only canonical, working pages go into it. Then you submit
WordPress website maintenance: what it should cover
WordPress maintenance is a fixed scope of work written into a contract: updates, backups, monitoring, security and a response to failures within a set time.
How to vet a software contractor before signing a contract
Choosing a software contractor is not like buying a product off the shelf. You are buying a promise of work that will take months, and
Google Ads for a small business: your first campaign step by step
Google Ads for a small business is best started with one Search campaign, one goal and one service. Add conversion tracking and a list of
Shopify, WooCommerce or PrestaShop: decide by processes, not price
Choosing an e-commerce platform between Shopify, WooCommerce and PrestaShop should depend on whether your way of selling can be reproduced in the tool, not on
Website redesign without losing Google traffic: a redirect plan
A website redesign without losing traffic comes down to three things. You list all the old URLs, assign each one a new equivalent, and on
How much it costs to maintain an application after go-live
Maintaining an application after go-live usually costs more over its whole life than building it, yet the topic rarely comes up before launch. Below we