SaaS marketing: how to win organic traffic in the Polish market
In SaaS, you win organic traffic with pages written for the problems and integrations that customers search for in Polish. And every one of those
Tag: SEO
XML sitemap: what to put in it and how to submit it to Google
An XML sitemap is simply a file listing the URLs you want to show Google. Only canonical, working pages go into it. Then you submit
Website redesign without losing Google traffic: a redirect plan
A website redesign without losing traffic comes down to three things. You list all the old URLs, assign each one a new equivalent, and on
A seasonal back-to-school page in an online store
A seasonal page in an online store should be a single page. And it should work at the same address year after year. You do
Holiday break in an online store: how to pause sales without hurting SEO
A holiday break in an online store does not mean switching the website off. The site stays available and you only block the option to
Local business in search results: what works beyond the profile
A local business that wants to be visible usually starts with a Google profile and ends there too. Yet the phone rings, or does not
Hreflang on a multilingual website: how to mark language versions
Hreflang is an annotation that tells Google that several URLs are language versions of the same content. Based on it, the search engine decides which
Faceted navigation in an online store: filters that don’t hurt SEO
Thousands of URLs with filter parameters in Search Console? It usually means Google’s crawlers are wasting time going through one filter combination after another. There
Open Graph tags: how to set a social media link preview
What a shared link looks like is decided by the Open Graph tags in the <head> section of the page. No tags? Then Facebook, LinkedIn