Holiday break in an online store: pause sales without hurting SEO
A holiday break in an online store does not mean switching the website off. The site stays available and you only block the option to
Category: SEO & SEM
AI Overviews: How to Prepare Your Business Website for AI Answers
AI Overviews are AI-generated summaries that Google shows above the search results, together with links to their sources. The good news first: Google has no
Local business in search results: what works beyond the profile
A local business that wants to be visible usually starts with a Google profile and ends there too. Yet the phone rings, or does not
Hreflang on a multilingual website: how to mark language versions
Hreflang is an annotation that tells Google that several URLs are language versions of the same content. Based on it, the search engine decides which
Faceted navigation in an online store: filters that don’t hurt SEO
Thousands of URLs with filter parameters in Search Console? It usually means Google’s crawlers are wasting time going through one filter combination after another. There
Core Web Vitals on WordPress: an order of work that makes sense
On WordPress, the work order for Core Web Vitals that makes sense is simple: first measurement and a backup, then a diagnosis of the report,
The llms.txt file: what it is and why SEO talks about it
The llms.txt file is a proposed, experimental standard meant to help large language models (LLMs) see which resources on your site are key and worth
How to safely grant access to Google Merchant Center
You grant Google Merchant Center access safely by adding each person as a separate user with only the permissions they need, rather than sharing your
Internal linking: how to connect pages and blog posts
Internal linking means connecting the posts and pages of one website with links, so that Google and the reader can move from topic to topic