You can get more out of blog posts by linking to your own content, replying to comments and promoting your articles on social media. Blog guests who leave comments should not be ignored. You need to take action to get the most out of every guest post. Read on to find out how.
Table of contents
1. Link to your posts
It helps drive traffic to your pages and should point to content on the host’s blog.
2. Link to other people’s posts or products
If you are not doing this, you are missing a great opportunity. Find a good article, comment on it and link to your own site along the way.
This helps build relationships. You give the reader a high-quality link in exchange for a potential backlink that brings traffic to your site.
3. Use the bio section
Many bloggers only link to their blog’s home page in the “Bio” section. Unless your blog has a really intriguing name, you are unlikely to get many clicks on links like that.
When you write your blog bio, try adding links to:
- a specific, related post on your own blog,
- a product or service you offer that fits the guest article you wrote,
This way you are likely to get much better click-through rates on your links and draw more traffic to your site.
4. Get your blog ready for traffic
Shortly after your high-quality article is published and starts spreading across social networks, your site will get a big boost in traffic. That is good news, as long as your site is ready for it.
If you have not posted on your blog for a month, or your site has not been updated for a year and contains outdated information, readers will get a poor first impression and will soon forget that they just read an interesting article you published…
Don’t neglect updating your website or your social media accounts. Keep them up to date, look after them every day, or at least every few days, and the results will come in time.
5. Promote your guest article on social media
Even if the blog you are writing for is much bigger than yours, promote yourself there, because it matters a lot for you. Some blogs expect guests to share their article. Maybe this way you will win a few people who will visit your blog? Who knows… Your fans and followers will surely be glad to see your post on someone else’s blog. Guest posts that spread through social media can bring the author a lot of high-quality traffic.
6. Link from your own blog
On your own blog, you can add a link saying “read more about this topic on this page”. Create a section in your newsletter and write about everything there. Your blog visitors will surely appreciate it.
7. Reply to comments quickly
You don’t have to reply to comments around the clock, but it looks bad if your readers’ comments go unanswered for several days.
Replying to readers’ comments helps you build a relationship with them and can encourage them to check out your blog and the products you describe on it. Making a good impression shows readers that you care about the people who visit your blog.
8. Respect your blog visitors
If the content on your blog is high quality, in many cases new readers will become regular visitors to the blog you have just built.
9. Visit other big blogs
You can publish posts on them as a guest blogger. This way you will make connections and meet other people in your industry. Writing for big blogs will help you become known as an author of interesting posts. Even if you only write for one or two blogs, it is worth doing. Some blogs offer extra benefits (e.g. mailings) to bloggers, so it is worth asking about them.
By following our advice, you will surely boost your blog’s popularity. As its author, you will also become better known and will be able to build your image as an industry expert. We wish you good luck in creating and growing your blog.
