Do you want to learn the secret behind Wikipedia, Forbes and other portals that have made it big? It works that way because the quality of their websites is high. As the owner of a small business, you have to take care of your domain quality and of its ranking (SEO, search engine optimization). If you have never heard about it, do not worry. I will explain the topic to you and you will feel more confident, and once you go through the six steps I suggest, you will certainly understand the secrets of this approach in full.
Table of contents
What is domain quality?
One of the popular ways of measuring domain quality is the metric system developed by MOZ, which predicts how a domain or a page will be placed in the rankings of internet search engines. The ranking runs from 0 to 100 – the higher the position in the ranking, the better your company’s position usually is.
How do you check domain quality? The best way is Open Site Explorer, the MOZ search tool. It should be noted that using all MOZ functions is paid, but every self-respecting company in the SEO industry has a subscription there in order to examine and analyze the data of client websites effectively.
What is a good domain score?
The best score is 100. It is hard to reach such a score, though, and in practice only sites such as Facebook or Google have that value.
If your site has reached a score of 10, you should be aiming at 20. With more than 50, you can look for an effect of 70 or 80. Striving for excellence is very important. What matters is publishing good quality content and building engagement on the part of visitors, which means popular comments, likes and shares. High content quality is the best way to achieve this. The process of improving domain quality is a long one. It is not worth using shortcuts on the way to the goal, because it will make you suffer badly in the longer run. Remember – Wikipedia did not become a well-known brand overnight!
How do you improve quality?
- Improve your onsite SEO, and if optimization is not your field, then leave it to professionals.
- Create high quality page content. Work outside the box and think in an original way.
- Try to earn natural links for your site that will attract internet users.
- Make sure you build reach. By creating high quality content you increase the chances of getting links, but you should not stop there. Use social networks such as Facebook or Twitter. Improve your presence in social media, because social signals play an important role in promoting a domain or a brand.
- Give up low quality SEO services, that is the still popular “SEO for 10 zloty”. In the longer run it will have to be repaired anyway and will bring extra costs.
- Remember that there are no shortcuts and that you cannot make a domain very popular from one day to the next. Growth takes time.
We hope this text lets you understand how you can improve the quality of your domain and build a strong brand on the internet. If you have any doubts – get in touch with us!
