Domain authority is a score that shows how well a website is likely to rank in search results. Sites with a high score rank well because their quality is high. As a small business owner, you need to look after your domain authority and its search engine optimisation (SEO). If you have never heard of it, don’t worry. I will explain the topic so you feel more confident, and once you go through the six steps I suggest, you will fully understand how this approach works.
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What is domain authority?
One of the popular ways to measure domain authority is the metric developed by MOZ, which predicts how a domain or page will rank in search engines. The scale runs from 0 to 100 - the higher the score, the better your business usually ranks.
How do you check domain authority? The best way is Open Site Explorer, the MOZ search tool. Keep in mind that using all MOZ features requires a paid plan, but every serious SEO company has a subscription there to research and analyse client website data properly.
What is a good domain score?
The best score is 100. However, it is very hard to reach, and in practice only sites like Facebook or Google have it.
If your site scores 10, aim for 20. With a score above 50, you can aim for 70 or 80. Striving for excellence matters a lot. It is important to publish high-quality content and build visitor engagement, meaning popular comments, likes and shares. High-quality content is the best way to achieve this. Improving domain authority is a long process. Don’t take shortcuts on the way, because in the long run they can seriously hurt you. Remember that Wikipedia did not become a well-known brand overnight.
How to improve it?
- Improve your on-site SEO, and if you don’t know much about optimisation, leave it to the professionals.
- Create high-quality website content. Think outside the box and be original.
- Try to earn natural links to your website that will attract internet users.
- Make sure you build your reach. Creating high-quality content improves your chances of getting links, but you shouldn’t stop there. Use social networks such as Facebook or Twitter. Strengthen your social media presence, because social signals play an important role in promoting a domain or brand.
- Avoid low-quality SEO services, such as the still popular “SEO for 10 zloty”. In the long run you will have to fix it anyway and pay extra costs.
- Remember that there are no shortcuts and you cannot make a domain very popular overnight. Growth takes time.
We hope this article helps you understand how to improve your domain authority and build a strong brand online. If you have any questions, contact us.
