Do you run a blog? Has some user commented on your article? Since someone took the trouble to leave a comment, you cannot ignore it and it is worth engaging. Visitors to a blog who leave comments are not worth ignoring. You have to take action in order to maximize the benefits that come from every guest post. Read on to find out how you can do it.
Table of contents
1. A link to posts
It helps increase traffic to your pages and it should relate to the content on the host’s blog.
2. A link to other people’s posts or products
If you are not doing this, you are wasting a great opportunity. Find a good article and comment on it, linking to your own site along the way.
This helps build relationships. You give the user a high quality link and in exchange you get a potential backlink that generates traffic to your site.
3. Through the bio section
Many bloggers only put links to the home page of their blog in the “Biography” section. Unless you have a truly intriguing blog name, it is unlikely that you will get a high click-through rate on links like that.
When you build your biography section on a blog, try to add links in it:
- to a specific, thematically related post on your own blog,
- to a product or service you offer that fits the guest article you wrote,
That way you will probably achieve far better click-through results on your links and attract more traffic to your site.
4. Prepare the blog for traffic
A moment after your high quality article has been published and starts spreading across social networks, your site will get a solid shot of traffic. That is great news… provided that you are ready for it!
If you have not written on your blog for a month, or if your site has not been updated for a year and holds outdated information, the first impression on users will be weak and after a moment they will forget that they have just read an interesting article you published…
Do not neglect either the updates to your site or your social media accounts, add to them regularly, take care of them every day, or at least every few days, and the results will come on their own after a while.
5. Promoting your guest article on social media
Even if the blog you are visiting is much bigger than yours, promote yourself on it, because that is very important for you. Some blogs expect guests to publish their article on them. Maybe that way you will gain a few people who will visit your blog? Who knows… Your fans and followers will certainly be glad to see your post on someone else’s blog. Guest posts that spread through social media can bring the author of the post a really solid amount of high quality traffic.
6. Link from your own blog
On your own blog you can drop a link with a note saying “more on this topic on this page”. Set up a section in your newsletter and write about everything there. The visitors to your blog will certainly appreciate it.
7. Reply to comments quickly
You do not have to answer comments non-stop, but it looks bad if no replies to your users’ comments show up for several days.
Replying to readers’ comments lets you build a relationship with them and can encourage them to check your blog and the products you describe on it. Making a good impression on your readers will show that you care about the people who visit your blog.
8. Respect the people who visit your blog
If the content on your blog is of high quality, in many cases new users will become regular visitors of the blog you have just created.
9. Visit other, large blogs
You can publish posts on them as a guest blogger. That way you will make contacts and get to know other people in the industry. Writing on large blogs will make you known as the author of interesting posts. Even if you write texts for one or two blogs, it is worth doing. Some blogs offer bloggers extra benefits (mailings, for example), so it is worth checking!
If you follow our advice, you will certainly increase the popularity of your blog. As its author you will also gain in popularity and you will be able to build your image as an expert in the industry. We wish you every success in creating and popularizing your blog!
